Midsummer Scream was quite the experience. I hadn’t previously attended, so I didn’t know what to expect, so I headed in on Friday to get the lay of the land. The convention has two types of passes, regular passes and VIP passes that they call Gold Bat. On Friday, everyone enters at the same time, but the other days of the convention, Gold Bat ticket holders get an early hour of the convention.
As for the convention, it’s a three-floor experience with panel rooms in the second and third floor, with a main floor taking place on the lower or first level of the experience. You enter into an antichamber on the second floor which is filled with photo-ops and a couple booths and experiences.
On the second floor Blumhouse had a scream tester booth with ranked scores, and the second floor also housed the Cat Lounge and our much loved Casa Calaveras walk-through art show.
The third floor housed a very long line for the Conjuring Last Rites experience, and the main stage for shows and panels, we returned to it for our Thirteenth Floor panel coverage, and frankly I wish I attended more at this convention!
The ground floor is accessed by a series of small escalators and you immediately are greeted by Big front booths of Universal, LA Haunted Hayride, Dark Harbor, Six Flags, and Knotts Scary Farm. They use these spaces to introduce people to the scare actors and more! Behind those booths, are a ton of vendors and exhibitors selling their wares and goods.
The space also has, to the left, a signature hallway for celebrities and known names in the field of Horror.
The place we spent the most time during the convention however was the Hall of Shadows, which hosts a series of scary photo-ops and mini haunted houses from a myriad of companies, including Lionsgate! The Hall of Shadows is dark, lit by blacklight, and full of fog machine smoke. They even have a professional demonstration of Gliders.
My only negative thoughts, specifically related to the Parking. While there is tons of parking, to often at conventions with close parking, is that people don’t know what to do, and the staff must be amazing at informing them what is open, where to go, and metering traffic. I spent 30 minutes going a block, and seeing people in front of me not knowing where to go, with employees of the convention just staring at them when they asked questions from their car.
That being said, I know now how to avoid it, and I can’t wait to attend next year!
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