At San Diego Comic-Con at their dedicated activation behind the Hilton Bayfront, Old Spice brought a unique activation perfectly paired with their Superman Capsule photo-op and trivia games.
When you arrive you will be walked into the pod, where you will look up for a photo op, where you can make yourself look like Superman, flying. Once your photos are done, you press the button, and the pod will distribute a deodorant stick.
After the pod, you can take a series of photo ops, or scan a QR code to test your knowledge of the hero while relaxing in the lounge.
See more of our coverage to get a full picture of the excitement at San Diego Comic-Con!
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